The Purple Parade at this year’s Age Well festival

The Purple Parade, which will open The Age Well Festival on Saturday 21 September at 12pm, is an opportunity to bring together older people to challenge ageist stereotypes and make a visual statement. 

In March of this year, the Centre for Better Ageing said: “There is a lack of realistic representation of older age groups across society – and, where we do see older people, they are often portrayed in a way that reinforces negative stereotypes. These stereotypes drive ageist attitudes and a disconnect with being ‘old’. 

The Parade will celebrate the contribution that older people make to our community and the colour is from the poem Warning, by Jenny Joseph, which encourages older people to rebel in their later years by wearing purple. 

We hope that older people and allies will join the Purple Parade and march together in solidarity to campaign for Haringey to become an age friendly borough. 

If you or your group would like to join the Purple Parade, please contact ashley@reachandconnect.net